T-Mobile ArenaMGM Grand Garden ArenaThe Colosseum at Caesars PalaceToyota Park
Approach
Marketing as a growth function, not a support service. Three pillars that make it both a leadership discipline and a performance engine.
01 ARCHITECTING VALUE
Brand foundations and go-to-market strategy.
Positioning, launch planning, and brand stewardship for organizations entering new markets, new phases, or new names on the building.
02 MONETIZING EXPERIENCE
Turning engagement into measurable revenue.
Growth strategy, premium and experiential marketing, performance measurement, and revenue alignment across partnerships and operations.
03 AMPLIFYING REACH
Integrated presence at scale.
Audience segmentation, multi-channel campaign architecture, digital platforms and analytics, engagement optimized by insight.
Selected work
Three flagship venues. Marketing organizations built from zero. Hundreds of events marketed annually across globally recognized platforms.
CASE 01 · ARCHITECTING VALUE
Establishing market dominance from day one.
Led pre-opening marketing strategy for flagship venues in competitive markets. Built operational workflows, integrated early commercial partnerships, and positioned the venues for sustained growth beyond opening day.
2
Top-grossing venues opened
150+
Events marketed annually
CASE 02 · MONETIZING EXPERIENCE
Repositioning marketing as a strategic growth driver.
Rebuilt marketing from a support function into a centralized enterprise growth engine. Established operating models, campaign systems, and cross-functional alignment across partnerships and operations.
30%
Department profitability gain
2x
Event-driven marketing income
Platforms
Marketing leadership across the brands, teams, events, and residencies that shape culture.
Each engagement demanded sustained marketing leadership across launch, lifecycle, and reinvention. Balancing brand consistency with audiences whose expectations evolve over years, not weeks.
Residencies
PR, sponsorship, and marketing support across multi-year runs
Celine Dion
A New Day
Elton John
The Red Piano
Cher
At The Colosseum
Rod Stewart
The Hits
Shania Twain
Still the One
Bette Midler
The Showgirl Must Go On
Jerry Seinfeld
Residency
Luis Miguel
Residency
Barry Manilow
Residency
Across these runs I led PR, managed sponsor activation, and supported the venue-side marketing that brought audiences back year after year.
B2B & Channel Marketing
The capability exercised across every partner and platform
The partner marketing function I built and ran across T-Mobile Arena and MGM Grand Garden Arena, including the George Strait residency at TMA. This meant custom co-marketing campaigns, VIP hospitality programs, database activation, event integration, and performance measurement across the whole partnership portfolio. I also spearheaded the integration of TMA events into T-Mobile Tuesdays, the framework that opened venue programming to millions of T-Mobile customers through recurring ticket promotions. The capability extended to technology partners with enterprise relationships across the AEG portfolio, including Cisco, AXS, and Shift4, where co-activation ran across their platforms and customer channels rather than traditional sponsor fulfillment.
Teams & Leagues
Tenants, rights-holders, marketing clients
Vegas Golden Knights
UFC
NHL
NBA
Las Vegas Aces
Team USA
NCAA
Pac-12
Miami Dolphins
Miami Marlins
Chicago Fire FC
Events & Festivals
Partner activation and hospitality at cultural peak moments
The GRAMMYs · Coachella · Stagecoach · iHeartRadio Music Festival · New Orleans Jazz and Heritage Festival · Stanley Cup Playoffs and Finals
Brand Partners
Category-defining sponsors
T-Mobile
Coca-Cola
Anheuser-Busch
Pernod Ricard
Toyota
Toshiba
McDonald's
Allegiant
AXS
MGM Resorts
AEG
About
At my core, I am a marketing leader.
I build brand strategy, define audience growth plans, and architect the marketing systems that drive engagement, revenue, and long-term value. My background in partnerships and operations means strategy gets delivered, not shelved.
Over two decades I have opened and rebranded top-grossing venues, built marketing organizations from zero, and supported a dozen headline residencies. I am based in Las Vegas and work with clients and employers anywhere.