Christi Nelson
Aerial view of Toshiba Plaza during the iHeartRadio Music Festival House of Music, with T-Mobile Arena, the Allegiant activation stage, and Toshiba banners in frame.

Brand Positioning · Communications · Activation · Partnership Development · Experiential Marketing

Senior marketing leadership for brands, venues, and live events. Without the full-time hire.

More than twenty years building the marketing engines behind T-Mobile Arena, The Colosseum at Caesars Palace, Brooklyn Bowl Las Vegas, and Toyota Park. Now solving brand, partnership, and activation problems through Christi Nelson Consulting.

Brands, venues, and organizations across two decades of leadership
tmobilecokebudJamesontoyotaPepsitoshibamcdallegiantaxsMGM Resorts InternationalCaesars EntertainmentAEG

When I get the call

The situations I’m hired into.

A brand needs senior marketing leadership now, not after a six-month executive search.

A partnership portfolio is under-monetized, and nobody in the building owns the problem.

Something is opening, and there is no marketing department behind it yet.

Ways to work together

Three engagement models. One standard of ownership.

Embedded Leadership

Monthly retainer

Ongoing ownership of a marketing, brand, or partnerships function, inside your organization and accountable for its outcomes.

Project-Based Engagement

Defined scope & end date · Flat fee

Strategy and execution for a specific initiative, campaign, or event, from first framework to final settlement.

Advisory / Strategic Hours

Hourly

As-needed strategic counsel: brand positioning, partnership strategy, go-to-market review, executive prep.

Proof, not promises

The track record behind the offer.

10
Openings across buildings, teams, and residency shows
2
Naming-rights venue conversions
$30M+
Partner portfolio managed
7M+
Guests across a single venue’s first decade
150+
Events activated annually across two arenas

“Christi is a client’s dream — professional, effective, knowledgeable and a great person to be around. I never worry about the job getting done to the highest level when it’s in Christi’s care.”

Let’s work together

Have a brand worth building?

Get in touch